CPD For practitioners: From Invisible to In-Demand

The problem

Many therapists seem the same to prospective clients, but their work is always unique. Even brilliant therapists can struggle to stand out in a sea of directory listings. Generic bios, unclear messaging and discomfort with "advertising" leave many underselling their value, and make it hard for the clients they want to find and choose them. Writing a profile is the easy part. Knowing what to say, who to say it to and how to make it easier for clients to sign up is what this day is all about.

What changes

• You know exactly who you want to work with, and why they'd choose you over the other therapists they're comparing.
• Your ideal clients recognise themselves and what they're looking for when they read about your work.
• It's easier for clients to start and stay with you, from your first reply to how you talk about fees and logistics.

You'll leave with

• Complete draft profiles for Counselling Directory and Psychology Today, ready to paste.
• Two different hooks to use in your profiles
• A one-page website draft, or your home page upgraded
• A 30-second introduction for new client calls
• Tailored messaging for your wider client outreach, thought leadership and marketing
• Personalised brand report recommendations, plus a printed workbook and your CPD certificate

Visit here for more information and booking